Free live owner workshop Tuesday + Thursday · One shop per protected territory
Cowboy Detail Group
Free · live twice weekly4PM PT / 7PM ET
Free live workshop for established coating shops

Ceramic coating shop owners: we’ll show you how to fill your bays.

In one live 45-minute workshop, meet the operators behind the system—then see the offer, ads, and five-minute follow-up we use to turn local leads into booked coating jobs inside our own shops.

Workshop preview · Press play to watchReal shops · Real campaigns · Real numbers
Show me how to fill my bays
Free workshop 45 minutes Live Q&A
3Owner-operated coating locations
$60K+Monthly revenue per location
127Reviews on the parent brand
2× weeklyLive workshops for shop owners
What you get in 45 minutes

Four blocks. One usable system.

Start with the real problems we had to solve. Leave with the offer, ads, and follow-up your team can put to work this week.

010–5 min

Meet the founders

Meet the operators behind Cowboy Detail Group and Cowboy Coating—the three-location coating business we run. See the same playbook all three locations use to create consistent demand, follow up faster, and do $60K+ per month at each location.

025–15 min

Live offer teardown

We break down the coating offer we are running now: the value stack, bonuses, qualifiers, and why a prospect responds.

0315–25 min

Ads that work

See the hooks, owner-led videos, before-and-afters, process footage, and proof ads getting attention from local coating buyers.

0425–45 min

Follow-up + sales

Take our five-minute call-and-text framework, common objection answers, and the small sales moves that turn leads into booked inspections.

Take the playbook. Run it yourself.Want help implementing it? The optional $997/month done-for-you service is explained after the training—never hidden behind a sales call.
Cowboy Coating technician correcting a vehicle
Operators, first.The ads have to fill our bays too.
Why listen to us

We aren't marketers who found detailing.

We're detailers who had to solve marketing inside Cowboy Coating—the three-location ceramic coating business we operate. That means we care about what happens after the lead form: response time, booked inspections, sold coatings, and whether the work was profitable.

Visit Cowboy Coating, the shop we run
  • What is live—not theoryThe current offer, creative angles, form questions, and follow-up cadence.
  • Shop economics—not vanity metricsCost per booked inspection and sold coating matter more than cheap leads.
  • Execution after the adThe first five minutes determine whether marketing becomes revenue.
Two clear paths

Learn it free. Or have us run it for you.

Take the complete playbook and build it yourself. Or, if your territory is open, have our team build and manage it with you.

Option 01 · Do it yourself

Run the playbook

Take the training back to your shop and build the offer, ads, forms, and follow-up internally.

$0
  • Complete live workshop
  • Operator Q&A
  • Offer and creative examples
  • No obligation to hire us
Your cost: 45 focused minutes and the work to implement it.
Protect the room

For operators. Not spectators.

Mobile or brick-and-mortar is fine. What matters is craftsmanship, capacity, and the ability to follow up.

This is for you if…

  • Ceramic coating is a core service
  • You run an established mobile unit or physical shop
  • Your reviews support a premium offer
  • You have capacity for more coating jobs
  • Your team responds to leads quickly
  • You can fund ad spend separately
×

Skip this if…

  • You are still learning coating fundamentals
  • You want leads but do not want to call them
  • You expect instant results without testing
  • You cannot take on more work
  • You only want to boost posts cheaply
  • Your territory is already protected
Claim a workshop seat

Claim your seat. Leave with a plan to fill your bays.

Choose a live Tuesday or Thursday session and complete your registration directly in the calendar. Your confirmation will include the workshop link and calendar invite.

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Finding the next live session…

Choose your session

Free to attend. Pick the next available workshop time and enter your details to reserve your seat.

Limited availability for each live session.Only currently available workshop times appear below. Once a session closes, choose the next Tuesday or Thursday.
Straight answers

Before you save a seat.

Yes, it is free. Yes, there is an offer. No, you do not have to buy it.

Is the workshop actually free?

Yes. The complete 45-minute workshop and live Q&A are free. We briefly show the $997/month done-for-you option at the end for qualified shops that want implementation help.

Can mobile detailers attend?

Yes. Established mobile detailing businesses and brick-and-mortar shops are welcome. Ceramic coating should be a real service line, and you should have capacity for more work.

How often do you run it?

Twice each week: Tuesday and Thursday at 4PM Pacific / 7PM Eastern. The booking calendar always shows the next available dates.

What does the $997/month include?

Offer and campaign strategy, Meta campaign setup and management, creative direction, lead-form qualification, ongoing optimization and reporting, plus a live group coaching and office-hours session every week. Your ad spend is separate.

Do you work with more than one shop in a market?

No. The done-for-you offer is limited to one qualified detailing business per protected territory. Attending does not reserve a market; territory status is confirmed before enrollment.

Will the system work without a new CRM?

The workshop does not require a specific CRM. The important parts are a clear offer, useful creative, smart qualification, and fast human follow-up.

Free · live twice weeklyNext seat available soon
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